Marketing strategies for SMEs: Data insights and customer journeys for the win

Ready to take your marketing from scattered to strategic? Join us for a high-impact session designed for business owners and marketing pros who want to attract, convert, and retain customers more effectively. In this interactive event, we’ll break down how to map powerful customer journeys, automate marketing workflows (without overwhelming yourself), and use the data you already have in your business to drive better decision making—regardless of the tools you use.

Whether you're already using a platform or just getting started, you’ll walk away with practical ideas, inspiring use cases, and a clearer roadmap to scale your marketing activities. Stay for the networking after and connect with like-minded professionals over drinks and nibbles.

• Actionable insights
• Real-life examples
• Hands-on demo
• Networking and nibbles

Spots are limited—secure yours now!

Our speaker: Megan Cunningham-Adams, Founder, OnionCRM - A Zoho Authorised Partner

Megan is an award-winning Business Analyst and IT Project Manager, delivering software solutions for the last 20 years.
With a talent for building meaningful connections and driving impactful projects, Megan has established herself as a trusted and inspiring figure in her field. She has extensive experience across a broad range of industries, including manufacturing, professional services, field service, media and finance. Whether leading initiatives, collaborating across teams, or championing new ideas, she brings energy, insight, and a commitment to delivering outstanding results. Megan’s approach blends strategic thinking with a genuine enthusiasm for helping others grow and succeed, making her a valued presence wherever she goes. Connect with Megan on LinkedIn.

About OnionCRM

In 2015 the Spirit of Adventure invited Megan to implement a range of cloud-based, integrated solutions tailored to the needs of this iconic organisation. Based on their requirements, Zoho CRM was chosen to be their business’s critical, integral ‘one source of truth’, from which all other systems hang. This began a love affair with the Zoho suite, culminating in Megan forming OnionCRM in 2018 to provide world-class Zoho CRM implementations, consultancy and ongoing support to New Zealand businesses. Learn more about OnionCRM here.