Marketing Strategy 101

What's it all about?
A quick dive into the fundamentals of marketing strategy. The session looks like this:

• How a marketing plan is put together
• What it looks like
• Audiences
• Platforms
• The Marketing Funnel
• KPIs

The purpose of this workshop is to give you an overview of what a marketing strategy is, and what it looks like. This will help you to implement you own, or have confidence when working with a marketing strategist, social media expert, or advertising agency.