Marketing Strategy: A Simple Framework for Small Businesses

Marketing without a clear strategy can feel like you’re throwing spaghetti at the wall to see what sticks. A simple, well-structured plan can help you focus your efforts, save time, and get better results.

This practical workshop is designed to help small and solo business owners create a straightforward, actionable marketing plan—without overcomplicating it. You’ll learn how to identify your audience, set goals, and choose the right tactics for your business.

This workshop will cover:

Why strategy matters – The difference between tactics and strategy
Defining your audience – Who you’re talking to and why it matters
Setting goals that work – Clear, measurable objectives
Choosing your channels – Where to focus your time and budget
Creating a content plan – Staying consistent without burning out
Measuring and adjusting – Keeping your strategy on track

By the end of this workshop, you’ll walk away with:

A simple one-page marketing strategy you can start using immediately
Clarity on where to focus your marketing efforts
Tools to help you stay consistent and measure results

Presented by: Lauren Duffy

Duration: 2 hours

About the Presenter: Lauren is a full-stack digital marketer with over 15 years of experience across both B2B and B2C sectors, including e-commerce, tech, health and wellbeing, and the arts. She specialises in customer acquisition and retention strategies, with deep expertise in email marketing, search engine marketing, and paid social campaigns.

As a Digital Advisor with Business Foundations, Lauren works one-on-one with small businesses through the Australian Government’s Digital Solutions Program, helping them build digital capability and confidence. Known for her practical, down-to-earth approach, she’s passionate about making marketing feel achievable – and even enjoyable – for time-poor business owners.

This workshop is presented by the Digital Solutions Program.

Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.

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