Marketing that Moves: Lessons in Leadership & Brand Brilliance with Frankie Coulter

Meet Frankie Coulter – NZ Marketer of the Year 2024
Frankie Coulter doesn’t just lead marketing — he reshapes it. As Head of Marketing at Goodman Fielder New Zealand, Frankie has redefined what it means to breathe new life into heritage brands. From bold strategy to creative brilliance, his leadership has been the force behind the resurgence of household names like Vogel’s, Edmond’s and Meadow Fresh. 

Frankie has more than 25 years of international experience with brand’s including Kellogg’s, Durex, Boots, Wattie’s, and now Goodman Fielder. With a career rooted in commercial creativity and a people-first ethos, Frankie’s approach to marketing is as much about impact as it is about authenticity. This is your chance to hear from one of New Zealand’s most progressive marketing minds.

In this keynote and Q&A session, Frankie will share:

• The pivotal moments and unexpected turns that have led him to the top

• Lessons in leadership, resilience, and brand building

• Key tools and principals: What he wishes he knew then, and what he knows for sure now

• His career defining and favourite campaigns

Whether you're a seasoned marketer, a creative thinker, or just starting your career, this session will leave you energised, challenged, and inspired to rethink how you lead and grow in your work.

Don't miss this opportunity to connect with the leader behind the “Goodman Fielder Way.”

Spaces are limited – RSVP now to secure your spot!