In this workshop, you will learn how to attract both new families, and quality staff to your service. You will be able to take control of your branding and image in order to raise your service’s profile and keep your rolls full.
Sue will cover:
Know the competition: Find out how to get to know the competition, and use this information to differentiate your service from others in your community
Branding: Identify your service’s unique and special qualities and learn how to craft these into a marketing message that attracts the right families, and the right staff to your service
Parent satisfaction: Learn why word of mouth is the best form of marketing, and how to get your current customers to recommend your service
Marketing metrics: Track and evaluate your marketing performance and use this information to fine tune your marketing efforts
Facilitator: Sue Kurtovich
This workshop will be recorded and sent out to all registrants.
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