Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Marketing involves thinking of your business in terms of customer needs and satisfaction. While selling focuses on getting people to exchange their money for your products or services, marketing is the value you give them.

Businesses only thrive by understanding their customers and using marketing strategies to meet their needs. Today’s consumers are overwhelmed by promotional ‘noise’ (in both on and offline environments), so it’s essential that your message is the one that ‘cuts through’.

The focus of this workshop is on offline (traditional) marketing. If you are interested in online marketing, we suggest attending one of our digital marketing workshops.

This topic covers:

market research
identifying what makes your business unique
developing your brand
an overview of a range of marketing channels
setting your marketing goals and budget
keeping your loyal customers
monitoring your marketing activities

You’ll receive a practical workbook that will help you to clarify your marketing plans, and there will be an opportunity to ask questions.

Contact the host of Marketing your Business