Marketing your Business

Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Marketing involves thinking of your business in terms of customer needs and satisfaction. While selling focuses on getting people to exchange their money for your products or services, marketing is the value you give them.

Businesses only thrive by understanding their customers and using marketing strategies to meet their needs. Today’s consumers are overwhelmed by promotional ‘noise’ (in both on and offline environments), so it’s essential that your message is the one that ‘cuts through’.

The focus of this workshop is on offline (traditional) marketing. If you are interested in online marketing, we suggest attending one of our digital marketing workshops.

This topic covers:

• market research

• identifying what makes your business unique

• developing your brand

• an overview of a range of marketing channels

• setting your marketing goals and budget

• keeping your loyal customers

• monitoring your marketing activities

You’ll receive a practical workbook that will help you to clarify your marketing plans, and there will be an opportunity to ask questions.

This workshop is for people wanting to understand marketing basics. The focus is on what marketing actually is and how to write a marketing plan for your business. A range of offline (traditional) marketing channels are covered, with online marketing (including websites, email and social media) referred to only briefly. Our Digital Marketing Essentials workshop covers this in more depth.

While it’s not essential to attend our How to Write a Business Plan workshop first, it is useful to have considered the overall direction of your business, before creating your marketing plan.

If this is your first workshop with us or you have any queries, check out our Online Workshops Guide & FAQs or get in touch with us at workshops@smallbusiness.wa.gov.au.

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

Please cancel your booking if you cannot attend, so your place can be made available to another business owner. To cancel, click Manage order on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.