Storytelling for business

The WA Social Enterprise Council (WASEC) is excited to bring you Danielle and Abbey from Famiglia PR to deliver a dynamic two-part workshop designed to help you craft a powerful brand narrative to convincingly communicate about your enterprise. In this workshop, you’ll not only learn how to communicate your mission with clarity, but also how to turn that story into engaging content that resonates with your audience on social media.

WHAT YOU'LL LEARN 

Part 1: Building a powerful narrative about your social enterprise  

• Create a short, clear ethos or mission that will resonate with your audience, and is relevant to your product or service   
• Develop a compelling narrative that will get people connecting emotionally with your business 
• Implement that story into different aspects of your business using self-publishing tools (eg incorporate bits of the story into your content)
• Gather social proof that will backup your business' story
• Develop a set of ready-to-go key talking points you can utilise if you get a great publicity opportunity 
• Talk about social enterprise to others

Part 2: Kickstart your Instagram in 2025 - turning your story into awesome content

• Why Instagram should be a part of your social media marketing strategy
• Instagram in 2025 - new trends and features
• Examples of great accounts to inspire you
• Easy ideas to fuel your content creation / where to find your ideas
• Tips and tricks for constructing engaging Reels
• Ideas for templates you can rinse and repeat
• Help planning ahead with your Instagram content
• Scheduling software overview - different types of software
• Brief overview of analytics

ABOUT FAMIGLIA Famiglia PR are a publicity and social agency who harness creative thinking to land stories in Aus media. They specialise in purpose-driven brands that prioritise making a social or environmental impact. Current and past clients include Ocean Heroes, batyr, Mettle Women Inc, OceanWatch Australia, the Australian Literacy and Numeracy Foundation, Working Paws Australia, Sustainable Barramundi Foundation, Waves of Wellness and more. 
famigliapr.com.au | @famigliapr

Tickets are heavily subsidised thanks to the support of Lotterywest.