Masterclass: Media Interview and Crisis Communication Techniques

Masterclass: Media Interview and Crisis Communication Techniques

Details

• Hosted by: Australian Council for International Development (ACFID) - for questions, please contact conference@acfid.asn.au.
• Presenter – Aarti Betigeri, Creative Director, Stonefruit Media
• Location: Roundhouse, UNSW, Randwick
• Duration: 3 Hours, followed by networking drinks

Early bird discounts are available until 16th September. Discounts are also available for those also attending ACFID's conference (registration must occur on ACFID's National Conference website). 

Are you ready to be introduced to the art of media communication and crisis management? Join us for a practical Media Interview and Crisis Communication Introduction tailored for professionals in Australian organisations involved in international development. 

Why Attend? In today’s fast-paced media environment, being able to effectively communicate your message and manage crises is crucial. This session will introduce you to the skills to handle live interviews, answer difficult questions, and maintain transparency and trust during challenging times. 

What You'll Learn/Be Introduced To 

1. Understanding Media Dynamics: Gain insights into how different media platforms operate and what journalists expect from you. 
2. Crafting Key Messages: Learn how to develop and deliver key messages that resonate with your audience and remain consistent across all media interactions. 
3. Handling Live Interviews: Practical techniques for managing live interviews, including staying calm under pressure, answering tough questions, and keeping the conversation on track. 
4. Crisis Communication Planning: Strategies for preparing a crisis communication plan that ensures transparency and maintains public trust. 
5. Building On-Camera Confidence: Techniques to improve your on-camera presence, including body language, voice modulation, and managing anxiety. 

Key Questions to Be Answered 

• How can I effectively prepare for a media interview? 
• What are the best practices for staying on message during a live interview? 
• How should I handle difficult or unexpected questions from journalists? 

Benefits of Attending 

• Skill Development: Gain practical insights and tips for handling live interviews and crisis scenarios, helping you build confidence for future situations. 
• Expert Insights: Learn from experienced media professionals who have managed media relations and crises in various contexts. 
• Collaborative Environment: Connect with other professionals in a supportive setting, where you can exchange ideas and strategies. 

Who Should Attend? 

• Media and Communications Professionals: Individuals responsible for media relations and public messaging. 
• Organisational Leaders: Executives and managers who play a role in crisis management and strategic communication. 
• Professionals in International Development: Those working with vulnerable populations who need to communicate their organisation’s mission and crisis responses effectively. 

What to Expect 

• Insights into media operations, interview techniques, and how to position yourself and your organisation best to receive media attention.   

Register Now 

Don’t miss out on this opportunity to enhance your media and crisis communication skills.