Join us via Zoom for the first of our four-part Winter School Virtual Business Insight Series.

During this session you will hear from Leanne Elich GAICD BSc/MD PhD, CEO of Leanne Elich Consulting as she takes us through the psychology of customer behaviours.

Do you know why customers behave the way they do?

Understanding their personalities, decisions and behaviours is not unlike a detective solving a mystery.

How do we unravel ‘Secret Customer Business’?

In this Masterclass, we explore the art of persuasion and how to identify communication styles to connect, create influence and get the business outcomes you want.

The program will equip you with ideas, processes, tools and frameworks to conduct exceptional business and sales practices well into the future.

What you will learn during the session:

How to identify customer triggers
How to get customers from "No" or "I’m not sure"... straight to "Yes"
The effect of cognitive biases on business
How to use effective frameworks to keep your customers engaged
10 Commandments of Consumer Psychology everyone needs to know.

About Leanne Elich

Leanne Elich is an award winning Psychology driven Business Strategist, leadership coach and author of Solving the Sales Equations. A graduate of University of Sydney, Harvard Business School and Harvard Medical School, Leanne is a sought after expert in bridging the gap between science and business. She is one of Australasia's most successful Medical Technology Business Executives and leading expert in high performance sales teams with over 25 years' global experience in both clinical and corporate environments.

Powered by her own success, Leanne uses her established methodologies to teach businesses how to think differently, create value and set pathways for industry leadership. For over 20 years, she has studied and observed the intersection of behavioural science, psychology and the influence in business design, sales, marketing and customer experience.

This will be the perfect opportunity to learn from a true expert about how to really get to know your customers, how they behave and how to convert them. Don't miss out on this opportunity!

Sign up for one, or all four, of our Winter School Virtual Business Insight Series.

Masterclass Two

Have you ever been the only woman in the room? Have to struggled to be heard?

Join two of Australia’s leading presentation trainers for this special WNA Winter School Masterclass on raising your voice and being heard in a man’s world.

Masterclass Three

Join us for this engaging session as strategic communication expert Mel Kettle uncovers the compelling reasons why professionals need to invest in self-leadership, so they can take back ownership of their life, re-energise their connections and learn to thrive in this everchanging world.

During the session, we will also discuss:

- A three-step framework to identify what you need to do to regain control of your life
- An awareness of what drives you and what drains you
- Tactics to take action when your motivation has gone missing
- A self-care toolkit to draw upon when life is hard
- Small steps to self-care so you gain back enthusiasm, excitement and energy

Masterclass Four

Known as a change maker and advocate for growing women’s philanthropy, Kimberly Downes is a strategic thinker and communicator with executive management skills.

With over 30-years’ experience in fundraising and philanthropy, Kimberly unlocks the secrets of fundraising strategy in this WNA Winter School Masterclass.

Kimberly has presented a major fundraising and philanthropy conference and has also undertaken extensive study on creating a culture of philanthropy and the motivations behind women’s giving.

If you are involved in the not-for-profit sector, or are looking to grow a culture of philanthropy in your organisation, this is the session for you!