MASTERCLASS OVERVIEW
As not-for-profits, charities, business and government all step up to help address the wicked social and environmental issues of our time, the age-old art of storytelling that cuts through and drives change, is a non-negotiable in today’s organisational toolkit.

But when should we put stories to work and how do we do it effectively? Is storytelling just the domain of the marketing department? Or is it something all leaders should be equipped to do? Should we be able to do it in-house? What, when and how should it be outsourced?

Join us for this online masterclass with two of our leading Benefolk specialists, where we will move beyond the WHY of storytelling to focus on the all-important HOW: How to do it, how to maximise your impact every time and how to use every story to build your brand.

Participants will learn ...
Participants will learn how to use storytelling to better engage their stakeholders by harnessing a simple framework that can be applied over and over again to achieve their desired impact. There will also be ample time for Q&A, so bring your questions along. This online Masterclass will be recorded and shared with those who register for the session.

This masterclass is ideal for ...
Whether you are a CEO, CFO, a marketing manager, or a change maker, the success of your work is often underpinned by how effective our storytelling is. This webinar will be of value to anyone who needs to communicate meaningfully and influence a variety of stakeholders.

YOUR PRESENTERS

Hosted by Benefolk CEO and Founder Julia Keady, with two leading specialists from Benefolk:

Jonathon Dutton is Co-founder of the storytelling consultancy and production company, Venn, where he leads research, strategy and production. Jonathon helps organisations harness storytelling to achieve their desired impact. He has an Executive MBA from RMIT, and has directed and produced hundreds of commercial and social impact screen projects.

Darren Taylor is Co-founder and Head of Strategy at brand agency, Taylor & Grace. He is a brand strategist, keynote speaker and author who has helped hundreds of organisations - from traditional family-run businesses, not-for-profits and social enterprises, to mature multinationals and startups – to develop and grow their brand to compete in a global environment.

GRANTMAKERS – GIFT A MASTERCLASS VOUCHER TO YOUR GRANTEES
Many grantmakers, donors and funders are looking to help organisations across topics such as this. Benefolk Masterclass vouchers are available as a bulk order, and can be arranged through our Operations Manager Sally Alden at sally@benefolk.org

WELCOME TO BENEFOLK COMMUNITY
Benefolk (formerly The Xfactor Collective) is a community for social changemakers to achieve their impact without burning out. Benefolk has a pre-vetted national network of consultants and professional services, helps connect organisation leaders with services, and provides free resources through its sister charity, Benefolk Foundation. We're also a Certified Social Enterprise and B Corp! More here: www.benefolk.org