This Masterclass will focus on Services Marketing and Customer Care Excellence

What do you know about Services Marketing?

Services marketing is focused on promoting your business’ service/aftermarket capabilities. In other words, getting more revenue from your installed or delivered products.

Whether it be a physical spare part, or your expertise in delivering training or conducting a detailed inspection/audit of a piece of equipment, these are products that deliver value to the client. Most companies do a great job of marketing their physical products, but often do not give the same attention to their aftermarket offerings.

If you have a service or customer support team, or a technical and product solutions team, or provide any form of aftermarket service/support, then this online event is for you.

Where are you on your services marketing journey?

How well do you use your most powerful and credible services marketing resource, your field service techs, technical advisors, and customer service team, to promote (not sell) everywhere to further help the customer in every engagement?

As margins in new equipment become tighter in today’s challenging world, it is essential to leverage the opportunities within the installed base to both help the customer protect their business and to protect our own business.

Our presenters:

Jonathan has over 35 years of practical and hands-on, industrial experience, developing and growing businesses across high-value capital equipment and fast-paced FMCG environments.

• 11 years with the Printing Machinery Division of the MAN Group in Germany and Australia, as Deputy VP Sales Asia Pacific and Country Managing Director for ANZ.

• 6 years as General Manager Australia for Adhesif Print Group, a high-volume label and packaging manufacturer, supplying key FMCG clients including Colgate Palmolive, Kraft Heinz, Symbion Health, Goodman Fielder and Fosters.

• 8 years as a Partner with Catalyst Global (.net), delivering Services Marketing, Management, Sales and Service Excellence Programs to blue chip, machinery and equipment companies across the globe.

Agenda:
9:55 AM | Login & Networking
10:00 AM | Group Discussion
10:15 AM | Jonathan Clark - CATALYST Global - Services Marketing and Customer Care Excellence
11:20 AM | Q&A Session
11:30 PM | Meeting concludes

Hardware Requirements:
You will need a device with a microphone and camera to maximize your event experience.

Who should attend?
This event is ideal for any business that is involved in the provision of services.
As a member of IPA you can register up to 2 people, subject to availability, to attend this event.
This event is for IPA members only, there will be no public access to this event.

When do I need to register by?
Registrations close 1 day prior to event date.
Registrations are based on a "first-come, first-served" basis.
There are no allocated seats with membership.

Who can I contact for further information?

Please note that we may take photos/videos at IPA events for use in marketing or social media. If you wish to be exempted from these, please contact the event organiser.