Masterclass: Unlock Your Sales Potential

Sales Training designed specifically for Small & Medium Sized Enterprises

Delivered by the experts at ICN & 25eight

In today's competitive market, success is about more than just what you sell, it's about how you show up. To capture high-value opportunities, you need to communicate with authority and influence. This intensive 2.5-hour Masterclass is designed to transform your approach, blending practical sales techniques with the leadership skills typically taught in premium executive courses. We'll move beyond the basic pitch and teach you the art of strategic communication, helping you develop a professional presence that commands attention and builds immediate trust. You'll learn how to use storytelling to present for influence, ensuring you not only connect with key decision-makers but also leave a lasting impact. This is your opportunity to gain a distinct competitive edge and turn critical conversations into career-defining contracts.

Who It Is For

This Masterclass is designed for ambitious professionals and emerging leaders within SMEs who are responsible for driving growth:

● The Technical Expert: You have deep product knowledge but want to develop the communication and leadership skills to influence senior stakeholders and win major accounts.

● The Sales Professional: You have a sales background but want to elevate your approach from transactional selling to strategic relationship-building with a powerful professional presence.

Key Takeaways

In this dynamic and hands-on Masterclass, you will learn to:

● Develop Your Professional Presence: Learn techniques to project confidence, credibility, and authority in any professional setting.

● Master Strategic Communication: Go beyond the pitch and learn how to ask insightful questions that uncover true needs and build lasting rapport.

● Use Storytelling to Influence: Structure your value proposition into a compelling narrative that resonates with your audience and is impossible to forget.

● Present for Maximum Impact: Refine your presentation style to engage and persuade senior executives from Primes, government, and enterprise clients.

● Lead the Conversation: Acquire the leadership skills to guide meetings, handle challenging questions, and confidently steer conversations toward successful outcomes.

Benefits

By attending this Masterclass, you will not just learn to sell, you will learn to lead and:

● Command attention and respect in high-stakes meetings.

● Build your reputation as a trusted and influential authority in your field.

● Increase your confidence when engaging with senior decision-makers.

● Secure more high-value opportunities by connecting on a deeper, more strategic level.

● Develop foundational leadership skills that will accelerate your career growth.

About the Presenters:

Sam Hurley - 25eight
With 20 years of industry experience and at the helm of several small-medium businesses for the last 10 years, Sam combines visionary thinking with operational efficiency to drive growth. Her Master of Teaching is the icing on the cake as she passionately equips other leaders with the knowledge and skills (capabilities) and confidence to drive the change their business needs to reach the next level. Her agile problem solving and digital nous enable anyone she works with to work smarter, not harder.

Madeline Bonfini - RD Consulting
Madeline Bonfini is a Director at RD Consulting. Madeline has helped a wide range of businesses and Federal Government departments uplift their communication strategies, messaging and sales approaches. She is known for making complex ideas simple and actionable and for delivering practical solutions that help organisations connect with their audiences, achieve measurable results and find efficiencies in their everyday work. Whether it’s helping a team refine their value proposition, crafting messaging that resonates with decision makers, she brings energy, clarity and real-world insight to every workshop.