Masterclass with Perth Media's Cate Rocchi: Don't Lose Your Market Share! (How PR and Media Relations Ignites Your AI Visibility on LLMs)

Cate Rocchi, Managing Director of Perth Media, is an expert in Digital PR and using technology in Strategic Communications.

The masterclass will focus on:

1. How to incorporate GAIO, Business Intelligence AI research into Strategic/PR Communications plans.

2. Why Media Relations/Government Relations is crucial right now.

3. How to measure success, using Media Analytics including ASR (advertising space rates).

4. Global Trends in Digital PR.

5. Practical Case Studies and examples.

6. AI training for PR. What not to do with your client and company's confidential information.

7. Importance of Creativity and Imagination.

This event is targeted at ambitious CEOs and senior corporate communications and marketing professionals that operate as part of in-house teams. 

"Public relations and strategic communications are claiming a larger share of marketing budgets as AI-driven search reshapes how brands are discovered," says Rocchi, quoted in Campaign Brief. "The shift comes as some businesses experience declining returns from traditional SEO and website traffic, with AI platforms such as ChatGPT and Claude increasingly prioritising authoritative, earned media sources.

“While SEO, social and CRM still play a role, the emergence of AI search is changing how visibility is achieved. For the past 10-15 years, many companies have spent large chunks of their marketing and communications’ budgets on SEO, websites, social media and CRMs. All still have a place, but AI searches such as ChatGPT and Claude are sourcing information from authoritative content including news, media sources, podcasts, YouTube and government announcements. PR is experiencing a golden age as it enables businesses to appear highly in AI searches. Right now, many companies are seeing their website traffic fall off a cliff and they can’t easily ‘buy’ their way out of the problem with increased SEO budgets.”

This event is hosted by Perth Media Events, a division of Perth Media. Perth Media has an exclusive strategic partnership with Brisbane-based Delphi Advisory, the only communications, PR, marketing, digital and branding agency to do so in WA. Delphi's Jack Newbould will also conduct a morning masterclass on the same day in Perth. Perth Media's mission is to tell the best stories.