Mastering Marketing Magic
Event description
Join Louise Bannister for a heart-led marketing workshop, designed to help build memorable businesses.
While marketing can seem mysterious, especially when it comes to digital and social, it actually hasn’t changed that much in hundreds of years. What started with the fishmonger in the ancient market square, yelling above the other vendors about their catch of the day in order to attract buyers, is still applicable to any new or small business today. There’s a series of simple questions that can help you nail the basics. Like, what’s your market? Who’s your competition? What’s the story you’re telling? The real magic happens when you can find the truth in all these things and form a community around whatever you’re peddling.
Louise Bannister is a master of this heart-led marketing. She’s honed her craft building brands and communities for over 20 years. In her twenties, Lou co-founded frankie magazine and Smith Journal and most recently multi-media platform Lunch Lady. A workshop for those wanting to build a memorable business.
