Small Business Month Event | Leverage Australia's National Digital Marketing Platform - A Hands-On Workshop

CALLING ALL TOURISM & HOSPITALITY OPERATORS!

Are you interested in learning more about how you can fully leverage Australia’s national digital tourism marketing platform to reach more customers? Read on…..

Orange360 in collaboration with Tourism Tribe presents an engaging and interactive workshop designed to empower operators with the knowledge and skills to optimise their presence on the Australian Tourism Data Warehouse (ATDW).

With a new roll out imminent this is an exciting time for ATDW, Australia’s national platform for digital tourism marketing and this workshop will provide more information on what tourism operators can expect.

The workshop is being delivered by Liz Ward founder and CEO of Tourism Tribe. Tourism Tribe was established in 2015 with the purpose of supporting the tourism industry and its operators to keep pace with and make the most of the ever-changing digital environment.

In this workshop, participants will learn how to leverage ChatGPT, the cutting-edge AI tool, to enhance their ATDW listings and seamlessly integrate the Orange360 destination brand messaging. Additionally, attendees will gain comprehensive insights into the advantages, functions, and pivotal roles that deals play within the ATDW platform.

The workshop will cover the following topics:

- Must-have marketing strategies and the importance of having an ATDW listing

- How to make your ATDW listing stand out from the competition

- How to craft an ATDW deal to drive bookings and sales

- Insights into the changes coming to ATDW

- How to use AI to enhance your business listing and save you time.

What to bring:

To make the most of the workshop, all attendees are requested to please bring the following items with you:

● Laptop

● ATDW login details and password if they have an account

Liz Ward- Co-Founder and CEO of Tourism Tribe

Liz is a committed advocate for innovation in marketing. She is a recognised expert in strategy with 25 years’ experience working with large and small businesses, specialising in business strategy and digital transformation. As a coach, Liz has a great mind for big-picture-thinking, helping tourism operators to get a clear scope of their objectives, their ideal customers and their opportunities.

Overview of Tourism Tribe

Tourism Tribe was established in 2015 with the purpose of supporting the Tourism industry and its operators to keep pace with and make the most of the ever-changing digital environment. The team is committed to providing expert support in plain English that assists people in tourism to create sustainable businesses.

Co-founders Liz and Fabienne are respected digital tourism strategists, and their team has lived experience running tourism businesses, thereby being able to understand industry-specific challenges and help operators navigate through engaging training and advice, they support them to take advantage of website, e-commerce, social media and digital marketing strategies, in the most timely and cost-effective manner.

Orange360

Orange360 is a destination marketing and tourism organisation supported by the local government areas of Cabonne, Blayney and Orange to build the destination and tourism profile of the Orange Region. We are a small, agile organisation that work with government, industry stakeholders and members to drive tourism growth and enhance the visitor economy in the Region through strategic destination brand building, marketing, and related activations. We aim to build industry capacity and capability through destination marketing, communications, product development and enhanced customer experience.