Measuring Internal Communication
Event description
Communication research and measurement are fundamental inputs and outputs to developing a communication strategy and delivering business results.
Course description:
In this one-day course, learn how to use research to inform strategy and how to measure the impact of your work returning great ROI to your organisation.
What to expect:
- Benchmark your current state across internal communication
- Explore a variety of research methodologies and determine the effect your key messages have on stakeholder awareness, understanding and behaviour
- Analyse the information you gather and use it to inform your strategies
- Use insights to deliver measurable results and demonstrate the impact of your work
- Measure your effectiveness and create insight for the business including demonstrating ROI
- Everything you wanted to know about focus groups and writing questions
Who should attend:
Internal communication, strategic communication or corporate communication professionals.
Career Level: Generalist/specialist, strategic advisor.
Course outline:
Research as input to strategic communication planning
- Explore best practices in research and measurement
- Explore methodologies, internal research, leading and lagging indicators
- Learn where to get the data and how to measure to create meaningful benchmarks
Build your measurement approach and plan
- Analyse the data against business and audience needs
- Explore qualitative, quantitative and observational measures
- Segment and analyse audiences
- Establish measurable outcome and output based objectives
Conduct an internal audit
- Conduct an internal communication audit
- Learn what to measure and how to measure it
Measure your effectiveness and create insight into the business
- Turn your measures into meaningful business results
- Demonstrate ROI
- Create a dashboard for your executive team
About the trainer
Sia Papageorgiou FRSA, SCMP
Sia Papageorgiou is a multi-award-winning strategic communication leader on a mission to elevate the value and visibility of communication professionals and help them become trusted, strategic, and in-demand advisors. She’s consulted to some of the world’s highest profile organisations and governments delivering creative communication strategies and programs that drive understanding, impact and performance. Sia is a certified strategic communication management professional, a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce, and past president of the Victorian chapter of the International Association of Business Communicators (IABC). She’s also a past board director at IABC Asia-Pacific and is chair of the Global Communication Certification Council. In 2020 she was named IABC’s Chapter Leader of the Year and in 2021, IABC Asia-Pacific named her Communicator of the Year.
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