MELBOURNE B&T Breakfast Club 2025 - presented by Tealium

Name: MELBOURNE B&T Breakfast Club 2025 - presented by Tealium
Start: 2025-03-12T08:00:00+1100
End: 2025-03-12T10:00:00+1100
Location: Alto Event Space

Wed, 12 Mar, 8am - 10am AEDT

Alto Event Space

melbourne, australia

B&T

353 followers · Contact host

Event description

Join us for an engaging breakfast that delves into how organisations can unlock the true value of their Customer Data Platform (CDP) and drive business impact. You'll from industry experts and business leaders as they share real-world insights on:

Building a business case for a CDP: Aligning teams, securing buy-in, and proving value back to the business.
Enhancing first-party data collection and activation to power customer-first innovation.
Creating a culture of data-driven decision-making to support cross-functional collaboration.
Connecting CDP use cases to measurable outcomes, including revenue growth and operational efficiency.
Accelerating speed to market with early wins and scalable strategies from Journey Beyond’s CDP journey.

Speakers:

Attendees will be able to quiz the panel during a Q&A after their fireside chat.

Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity

Hostinformation

B&T

353 followers

Contact host

View profile

B&T has been reporting on all things advertising, media and marketing since 1950. In print, B&T’s quarterly issues are dense, journal-like collectables that pay homage to the creativity, humour, insight and innovation that spins our advertising-driven world. B&T focuses on delivering daily intelligence on the marketing, media and advertising industries within Australia and further afield. Our commitment to journalism moves well beyond the usual daily news cycles with in-depth premium content, visual nourishment, insightful opinion, and the guarantee of genuine thought-provoking exclusive content. In person, B&T curates a series of events each year that punctuate the calendar and draw thousands of delegates, such as 30 Under 30, Women in Media, the B&T Awards and more. In 1950, B&T was a magazine. Decades have passed, delivery has changed, but excellence remains. The vision B&T is a new generation in business to business publishing, generating deep data on reader behaviour to serve each individual with the most relevant content possible. With these insights, B&T can pair readers and clients with who they want, when they want & how they want. The name B&T was a magazine that stood for Broadcast & Television. Now B&T stands for reliability, positivity and integrity in marketing, media & advertising.

Wed, 12 Mar, 8am - 10am AEDT

Alto Event Space

melbourne, australia

Hosted by B&T