Melbourne Executive AI-Ready Program - September 2025

Lead with Confidence in the Age of AI

The ACAM Executive AI-Ready Program is a one-day intensive workshop designed specifically for senior leaders who want clarity on what AI means for their business - and a practical path to action.

Grounded in real-world Australian data from ACAM's national AI Readiness Benchmarking Study, this program cuts through the hype to give you the insights, frameworks, and tools you need to confidently lead AI conversations and initiatives in your organisation.

Whether you're just starting out or looking to sharpen your strategy, this is your opportunity to learn from leading experts, hear real-world case studies, and walk away with templates you can use immediately.

Delivered by Louise Cummins and Rochelle Tognetti, founders of the Australian Centre for AI - both CMO leaders with a passion for leveraging AI to unleash the power of teams when used in the right way.

What makes this workshop different?

✅ Backed by Australia’s first AI Readiness Benchmarking Study
✅ Executive-level focus with real business use cases — not just technical talk
✅ Includes a guest AI Pioneer speaker sharing their lived experience
✅ Practical tools, templates, and take-home resources
✅ A clear pathway to mentoring, diagnostics, or deeper consulting support

Who should attend

This workshop is designed for:

• CEOs

• CMOs

• Marketing GMs

• Heads of Strategy, Transformation, or Innovation

If you're leading change or driving innovation, this is for you.

Limited to 12 seats to ensure an intimate, interactive experience.

Program Overview

PART 1 – Understanding AI

Session 1: What Leaders Need to Know

• What AI really is: Beyond the hype

• Predictive, Generative, and Agentic AI demystified

• ACAM Research Insights: Where Australian businesses stand

• Why this matters now for executive decision-making

Session 2: AI as a Business Game Changer

• How AI is reshaping competitive advantage

• Use cases across marketing, operations, customer experience, and more

• The risk of inaction

PART 2 – Getting Prepared

Session 3: Foundations for AI Readiness

• Data, systems, and digital infrastructure

• Creating a tech-enabled, AI-friendly environment

• Basic safeguards and risk considerations

Session 4: Governance, Ethics & Brand Risk

• Responsible AI: Practical frameworks

• Balancing innovation with risk and compliance

• Employee concerns and building trust

• The regulatory landscape in Australia

Session 5: The Executive Role in AI Adoption

• Why executive leadership is critical

• Creating an AI-ready culture

• Change management strategies that stick

PART 3 – Actioning AI

Session 6: Strategy, Roadmaps & Partners

• Aligning AI to business priorities

• Buy vs Build decisions

• Mapping a phased, achievable roadmap

• Navigating the vendor landscape

Session 7: AI & the Future of Work

• Role evolution, skills shifts, and team structures

• Reskilling and redeployment strategies

• Addressing resistance and supporting your workforce

PART 4 – Using AI in Your Executive Role

Session 8: AI Tools for Leaders

• Using AI to enhance productivity, decision-making, and communication

• Live demonstrations of executive-use tools

• Hands-on practice with safe, simple experimentation