The Mermaid Parade is back! Fish-folk, merpeople, clams, and nautical navigators of all ages are invited to don their best ocean-inspired looks and parade along the waterfront of Tāmaki Makaurau. A celebration of creativity, community, and the sea, this whimsical event promises waves of fun for everyone - with ocean-inspired looks created by YOU!

Date: Saturday 22nd February 2025
Time: 11:00am - 4:00pm
Location: Queens Wharf to Eastern Viaduct

We want to see your Mermaids and Mermen, sailors, squid, sea urchins, starfish—the possibilities are endless! Get resourceful, imaginative, and bold. Extra aroha for using recycled materials to honour our Moana.

Festivities Include:

11:00am: Mermaidification Station + DJs. Begin your day at Queens Wharf with an aquatic party featuring music and free body and face painting to enhance your marine-inspired look.

1:30pm: Last call for the parade. Prepare to join the fun!

2:00pm sharp: Parade leaves Queens Wharf. The lively procession winds along the waterfront, showcasing the artistry and imagination of our marine-themed community.

2:30pm: Costume Contest at Eastern Viaduct. Hosted by the charismatic Anita Wigl’it, the costume contest features prizes for the best-dressed.

Categories include:

The Supreme Merperson (16+)
The Supreme Merchild (Under 16)
Fishiest Whānau

Please note, to keep the parade as nautical as possible, all parade participants MUST be in costume. This includes parents, so if you’re planning on walking the parade with your little one, start planning your costume now!

To help us manage numbers we ask participants to register for a free ticket (one per person please). Get amongst - grab a ticket now!

This is an ALL AGES, inclusive experience inviting everyone to participate and enjoy.

Spectators are welcome - the best viewing spot for the parade is Te Komititanga at 2:00pm. You are welcome to join the end of the parade and follow down to Eastern Viaduct to witness the costume contest.

The Mermaid Parade is part of the Summer on Queens Wharf 2025 programme, supported by Eke Panuku Development Auckland and Moana Festival, New Zealand’s Ocean Festival and brought to life by Interesting Things. For updates and details, visit our Facebook page: www.facebook.com/QueensWharfAKL.

Contact the host of Mermaid Parade Tāmaki Makaurau: Summer on Queens Wharf 2025