Following strong interest and feedback from participants in the recent Digital Marketing 101 workshop, Ashburton District Council is pleased to present Meta Ads: From Setup to Sales.

This practical workshop is designed to help businesses build confidence in creating and managing Facebook and Instagram advertising campaigns through Meta Ads Manager.

Delivered by digital marketing specialist Ashleigh Rushton, the session will cover:

Campaign objectives
Audience targeting
Ad creation
Performance tracking
Reporting
Optimisation
Retargeting strategies

Attendees must:

Have full admin control of their business Facebook page and Instagram account
Have a Business Portfolio
https://www.facebook.com/business/help/1710077379203657
Have an ad account set up ready to use within this Business Portfolio
https://www.facebook.com/business/help/915885887059947

Bring:

A laptop
Creative assets and content ideas for two advertisements they would like to develop during the workshop (graphics, videos, photos and caption ideas)

Participants will gain hands-on experience building a campaign step-by-step and learn how to move beyond boosted posts to develop more effective advertising campaigns that deliver measurable results.

This course is ideal for business owners and operators who are comfortable managing Facebook and Instagram through Meta Business tools but are looking to build their confidence and capability in paid advertising using Meta Ads Manager.

Registration is essential and closes 24 hours prior to the event. Places are limited and a light lunch is included.

Contact the host of Meta Ads: From Setup to Sales

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