Meta Ads: From Setup to Sales
Description
Following strong interest and feedback from participants in the recent Digital Marketing 101 workshop, Ashburton District Council is pleased to present Meta Ads: From Setup to Sales.
This practical workshop is designed to help businesses build confidence in creating and managing Facebook and Instagram advertising campaigns through Meta Ads Manager.
Delivered by digital marketing specialist Ashleigh Rushton, the session will cover:
Campaign objectives
Audience targeting
Ad creation
Performance tracking
Reporting
Optimisation
Retargeting strategies
Attendees must:
Have full admin control of their business Facebook page and Instagram account
Have a Business Portfolio
https://www.facebook.com/business/help/1710077379203657Have an ad account set up ready to use within this Business Portfolio
https://www.facebook.com/business/help/915885887059947
Bring:
A laptop
Creative assets and content ideas for two advertisements they would like to develop during the workshop (graphics, videos, photos and caption ideas)
Participants will gain hands-on experience building a campaign step-by-step and learn how to move beyond boosted posts to develop more effective advertising campaigns that deliver measurable results.
This course is ideal for business owners and operators who are comfortable managing Facebook and Instagram through Meta Business tools but are looking to build their confidence and capability in paid advertising using Meta Ads Manager.
Registration is essential and closes 24 hours prior to the event. Places are limited and a light lunch is included.
FAQs
- What do I need to bring?
To get the most of this course, it is essential that you bring:
A laptop
Creative assets and content ideas for two advertisements they would like to develop during the workshop (graphics, videos, photos and caption ideas)
- Should I have Meta Business already set up for this course?
Absolutely, that is essential. This course is designed for people who are familiar with some Meta Business Tools, and are now wanting to learn how to advertise using Meta.
To get the most out of this event, attendees must:
Have full admin control of their business Facebook page and Instagram account
Have a Business Portfolio
https://www.facebook.com/business/help/1710077379203657Have an ad account set up ready to use within this Business Portfolio
https://www.facebook.com/business/help/915885887059947
- Where in Ashburton is this event?
This workshop will be held in the Wakanui Room, which is found in Te Whare Wakatere | Ashburton District Council. If you are unsure where to go when you arrive, walk towards the Customer Service desk and you should see signage guiding you to the location.
If you are really unsure, feel free to ask the Customer Service team for guidance.
Lineup
Ashleigh Rushton
Ashleigh Rushton is the Founder and Director of Rushton Marketing, a Canterbury-based digital marketing agency that helps businesses grow through strategic, results-driven marketing. With more than 15 years of industry experience, Ashleigh specialises in social media advertising, digital marketing strategy, and marketing management. She is passionate about helping business owners build confidence in their marketing and achieve measurable results through practical, easy-to-understand approaches.
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