META PAID ADS: Create Smarter Campaigns That Actually Reach the Right People - Workshop

Hosted by Commerce Moyne in partnership with Moyne Shire Council.

Ready to stop guessing and start getting results from your Meta Ads?

This hands-on, practical workshop is designed to help small business owners move beyond the Boost button and start building ads that work harder for their budget.

Led by The Social Connection, this session will walk you through everything you need to know to create confident, targeted Meta Ad campaigns that connect with the right audience.

Here's what we'll cover:

• The Boost button — what it does and when it's useful

• Why building from scratch gives you far better targeting

• How to set up a campaign from the ground up

• Structured budgeting so every dollar works smarter

• A/B testing basics and why it matters

• Running multiple ads under one campaign

• How to reach the right people at the right time

What to bring:

• A laptop, iPad or tablet (phones aren't ideal for building campaigns)

• Your Meta account logged in and ready to go

• An existing Ad account set up. To check or create yours, head to https://adsmanager.facebook.com/
  

We’ll build a campaign together, from start to finish, focussing on our goals, budget, copy, and audience specifics.

Whether you're starting from scratch or want to do it properly this time, we'll guide you through every step.

This workshop is ideal for business owners who want to spend their ad budget smarter, reach a more targeted audience, and feel confident running campaigns that actually deliver.