Moderation masterclass: comprehensive strategies for effective online engagement

Master the art of online moderation with our in-depth masterclass. Learn best practices and understand the psychology of trolls with an instructor who has dealt with some of the nastiest comments sections in the country. Working with your classmates, you will engage in practical workshops that will help you handle any social media comment with confidence and professionalism.

Course description:

This comprehensive three-module masterclass is crafted to empower participants with the skills they need to navigate online moderation. Throughout the course, you will explore the intricate world of moderating online discussions, gaining insights into effective strategies for fostering healthy online environments. You will have the opportunity to explore leading practices, dissect the psychology of online trolls to better understand their behaviour, and engage in workshops that will hone your moderation skills. By the conclusion of the program, you will not only be equipped to skilfully manage online communities but also be adept at fostering meaningful interactions and cultivating vibrant digital spaces.

Delivered by a social media professional who has seen the worst of the worst, this session is accompanied by advice tailored to your specific online environment.

Participants will gain a deep understanding of effective online moderation practices, the psychology behind disruptive behaviours, and the skills to handle real-world moderation challenges with confidence and professionalism.

What to expect

Three detailed modules focusing on key aspects of moderation
Practical exercises and real-world examples
Interactive simulations for hands-on learning
Insights into the psychology of online behaviour

Who should attend:

Social media managers, community managers, customer service representatives, and PR and communication professionals.

Career Level: All career levels

Course outline:

Module 1: Best Practices in Online Moderation

Principles of Effective Moderation
Setting and Enforcing Community Guidelines
Tools and Technologies for Moderation
Case Studies of Successful Moderation Strategies

Module 2: The Psychology of Trolls

Understanding Troll Behaviour
Motivations Behind Trolling
Strategies to Mitigate Troll Impact
Psychological Techniques for De-escalation

Module 3: Practical Simulation

Simulated Moderation Scenarios
Role-Playing Exercises
Real-Time Problem Solving
Feedback and Improvement Strategies

About the trainer:

Felicity Cull

Felicity Cull is a seasoned digital content strategist and co-founder of FeBa, Pesel & Carr’s training arm. With teaching and research experience gained from her time in academia, combined with hands-on expertise in content marketing and social media operations, Felicity brings a unique blend of tertiary education acumen and practical know-how to her role.

At Pesel & Carr, Felicity leads a dynamic team of social media experts and content producers, dedicated to creating impactful online content and building vibrant digital communities. Her leadership ensures the delivery of compelling narratives and innovative campaigns that resonate across various sectors and platforms.

Among her notable work, Felicity led the first 18 months of the Victorian Health Department's social media response to COVID-19, showcasing her ability to manage high-stakes digital communications effectively. She’s worked with multiple award-winning teams in higher education, government and agencies, and has led social media strategies that have consistently driven engagement, raised awareness, and inspired action.

Felicity enjoys the challenge of winning followers and influencing trolls. Whether in a crisis or a campaign, she remains a trusted leader in the field.

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