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Monday 15 April 2024 - Marketing of infant formula

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Marketing of infant formula and the role of the Health Care Worker

Presenter: Tanya van Aswegen APD, MPH

The inappropriate marketing of commercial milk formula has shaped our societal and professional norms, values and beliefs around  infant and young child feeding. Formula milk marketing, not the product itself, disrupts informed decision making through the deliberate  misuse and distortion of scientific information to exploit parental emotions and aspirations. This presentation will look at the latest  evidence supporting the importance of The Code of Marketing Breastmilk Substitutes globally, compare The Code to the “Marketing in  Australia of Infant Formulas” (MAIF) agreement and discuss the challenges faced in the digital age. It will also explore individual conflict  of interest and the role of health care workers in navigating the increasingly pervasive formula milk marketing landscape.

Tanya van Aswegen is an Accredited Practicing Dietitian with over 15 years of extensive experience in clinical and public health  nutrition across diverse cultural landscapes, including the United Arab Emirates, South Africa, and the United Kingdom. Tanya has also  worked on a policy and advocacy level with esteemed organisations such as UNICEF and the World Health Organisation to improve  nutrition and health outcomes for women and children at a country level. She holds a BSc Degree in Nutrition and Dietetics and a  Master of Public Health degree and is currently working in private practice focussing on optimising early life nutrition and specifically  supporting breastfed infants with food intolerances and allergies.

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