Kerry McKenzie leads the Marketing and Digital Content team behind the All Blacks, one of New Zealand’s most globally recognised brands.

As General Manager Brand & Marketing at New Zealand Rugby, she is responsible for shaping the strategic brand vision and bringing it to life across global stages like the Rugby World Cup.

Kerry is passionate about building brands that stay true to their purpose and culture, while connecting with increasingly diverse global audiences. Her experience spans major FMCG brands including Anchor, Steinlager and Corona, as well as challenger brands like Primo, Piako and Church Road.

Kerry will be speaking about her journey to being the GM of Brand & Marketing at New Zealand Rugby, looking after the All Blacks and Black Ferns brands - from FMCG to Sport. She will cover how she’s learnt to find her voice within the rugby world, the differences and the similarities between marketing sports vs FMCG consumer products and speak to the best parts of being involved with the All Blacks.

Kerry McKenzie - her journey to marketing New Zealand’s biggest sporting brand – the All Blacks.

Wednesday, 3 June, 5pm - 7pm
BNZ Partner Centre, Level 1, 639 Cameron Road, Tauranga

Cost: $40 per person + ticketing fee

Spaces are limited – Register now to secure your spot!

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