Motion Systems for Brand Identities

[Nota importante: Si bien, Beatriz habla español, este taller será impartido principalmente en inglés. No habrá servicio de traducción.]

Description

This workshop spans two days, with four hours of hands-on instruction each day. In this workshop, designers will delve into the process of creating dynamic motion systems for brand identities rooted in kinetic typography. We will begin by studying existing motion systems and understanding why they are successful. We will put our learnings into practice through a combination of storyboarding, and prototyping to gain a deeper understanding of how to design cohesive and flexible motion systems.

The focus will be on developing strong conceptual approaches and building scalable systems. This workshop is ideal for designers who already have a basic grasp of motion essentials in After Effects and are looking to expand their creative direction skillset.

Required Materials

• Laptop
• Adobe After Effects
• Adobe Media Encoder
• Paper/sketchbook
• Pen/Pencil