Music Chats: Marketing Music Releases

Back by popular demand! This month’s Music Chats will see Music Marketing Strategist Paige X. Cho take participants through the motions of marketing a music release, providing practical steps for musicians and industry workers on how to break through the noise of an increasingly saturated market.

Paige X. Cho is a music marketer curious about consumer psychology, digital advertising, and data insights. She is a founding staff member at Bolster, an entertainment & culture marketing specialist agency headquartered in Melbourne, Australia. Her current role as Digital Marketing Lead combines her background in psychology and digital advertising with over 13 years of music industry knowledge.

Paige's work sees her creating and implementing marketing strategies for music campaigns. Over the past five years at Bolster, Paige has worked on the likes of Splendour in the Grass, London Grammar, The xx, Falls Festival, Elton John, Sia, Angus & Julia Stone, Queens of the Stone Age, Adele, Groovin The Moo, Bluesfest, Laneway Festival, LNWY and many more. 

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