Music Marketing Essentials is led by Jimmy Moretta, a strategy expert, and artist coach with over a decade of experience in leading marketing strategies for some of Australia’s biggest brands. This session teaches you:

How to connect promotion to your creative practice so you can reach new fans, build a community, and give your art the attention it deserves - all without sacrificing your authenticity.
The fundamentals of music marketing and how you can use strategy, content, publicity, and fan engagement to make progress in your creative career.

Resonance provides an opportunity for musicians and performers from Mandurah and the Peel region to learn valuable skills to propel you into the next phase of music practice. The program is free and open to musicians of all ages, experience levels and genres of music.Chop Street Music bring their skill, experience and connections in the music industry to this exciting program, providing participants with unique insights into working professionally.

This workshop is one of four workshops offered by the program.

Resonance is proudly part of the Mandurah Arts Festival 2024 – 6 September to 6 October.