My Art, My Values, My Brand
Understanding how to market yourself as a creative

A TWO-PART WORKSHOP SERIES

Do you understand how your values create your artistic identity and how this identity can support selling your work online?

This two-part workshop series will be relevant to those wanting to promote themselves as creatives online, outside of more traditional avenues such as galleries and art shows. The content will cover:

Identifying your core values
Looking at how your values align with your creative practice and identity
Understanding what you are selling and who your audience is
Creating your brand
Reflecting your values and brand in your website and other online platforms

The workshops will include exercises, examples, case studies, and opportunities to ask questions in a small and supportive environment. It will be led by Liz Cooper, a curator, writer and consultant in the creative sector, and Elizabeth Wood, an experienced visual artist with expertise in marketing and online selling.

Note: The content in this workshop can apply to any creative across any artform: visual arts, music, literature, performing arts, craft, etc.

Workshop 1: 1-3pm, Monday 14 October 2024
Workshop 2: 11am-2pm, Monday 21 October 2024
Where: The Kollective, 145 Seventeenth Ave, Tauranga
Cost: $78 per person for two workshops

For further information, contact annie@creativebop.org.nz.