My Art, My Values, My Brand: Understanding how to market yourself as a creative

My Art, My Values, My Brand
Understanding how to market yourself as a creative

A TWO-PART WORKSHOP SERIES

Do you understand how your values create your artistic identity and how this identity can support selling your work online?

This two-part workshop series will be relevant to those wanting to promote themselves as creatives online, outside of more traditional avenues such as galleries and art shows. The content will cover:

• Identifying your core values
• Looking at how your values align with your creative practice and identity
• Understanding what you are selling and who your audience is
• Creating your brand
• Reflecting your values and brand in your website and other online platforms

The workshops will include exercises, examples, case studies, and opportunities to ask questions in a small and supportive environment. It will be led by Liz Cooper, a curator, writer and consultant in the creative sector, and Elizabeth Wood, an experienced visual artist with expertise in marketing and online selling.

Note: The content in this workshop can apply to any creative across any artform: visual arts, music, literature, performing arts, craft, etc.

Workshop 1: 1-3pm, Monday 14 October 2024
Workshop 2: 11am-2pm, Monday 21 October 2024
Where: The Kollective, 145 Seventeenth Ave, Tauranga
Cost: $78 per person for two workshops

For further information, contact annie@creativebop.org.nz.