When can you say “we have product-market-fit”?

It's a debatable milestone, but a critical transition point is key in building a successful venture. In this fireside chat, join David Jones, Tricia Huerta, Cheryl Gledhill, Steen Andersson and Mick Liubinskas as they take a deep dive into their key learning experiences from the world of product development.

Key Takeaways

- How to identify when you have a product-market fit (for B2B and B2C)

- What growth activities you should be doing pre-PMFIT and post-PMFIT

- Failures and learning experiences from not getting it right

Please note that we have limited in-person tickets available (to allow for proper social distancing), so get in quick. Networking begins at 5pm, and the fireside chat begins 5.30pm, for those streaming in virtually. If you are feeling unwell, please do not attend our event in person.

About Steen Anderson

Steen's career as a “product-centric” founder made him a great choice to join Product Management leadership at Atlassian.

Steen was Google Drive’s Group Product Manager, VP Product at Nitro after they acquired his startup Sensedoc. Before that, he was a co-founder at 5th Finder which actually got acquired twice by both Microsoft and Merkle. Steen is passionate about leading teams to bring new products to new markets and we are lucky to have him back in Sydney after 10 years in the SF Bay area. Steen has a bunch of esoteric hobbies such as collecting vintage computers, building furniture, programming C64 assembly and trying to embarrass his kids in Fortnight.

About Tricia Huerta

Tricia has been working in Product for over 10 years, primarily in the telecommunications and media industries. During her tenure at BCGDV, she has had the opportunity to work across multiple phases of the venture build, from research, experimentation and initial product ideation through to the 0 to 1 build of the MVP, across Alpha and Beta release and on to managing the product in the wild and continuing iteration based on user interactions and feedback. Her current venture is partnering with the largest telco in Indonesia to deliver an EdTech platform skilling up side-hustlers and micro-entrepreneurs.

About Cheryl Gledhill

Cheryl has created about a hundred products in her 20+ years in the mobile and digital space, working with brands like Virgin, the BBC and British Telecom. She’s also former Head of Product at BlueChilli which launched 20 new ventures every year and helped build over 140 companies. There she would work hands on with founders to define, validate and build their solutions to product-market fit.

Cheryl is a passionate supporter of diverse founders and their teams. She sat as a featured panelist at the I2N’s Women in Innovation event in 2019, and while at BlueChilli helped build and deliver SheStarts, Australia’s only venture-backed accelerator designed to support women-led startups.

More recently, Cheryl has taken on the role as Head of Product at ZipCo, one of Australia’s fastest growing fintech’s.

About Mick Liubinskas

Mick Liubinskas is a high-energy, technology entrepreneur, investor, author, speaker and industry leader. He is now focused on supporting, growing and investing in climate-related technology at Investible. His new book, a novel to inspire teenage girls into the world of STEM, called She’s Building A Robot launched in November 2020.

For the past 18 years, he has co-founded 4 technology startup companies, including three years in San Francisco.

Some notable contributions:

Pollenizer (co-founder) started 25 companies.
Startmate (co-founding investor and mentor).
Spreets (advisor and investor) sold to Yahoo for ~$40m in 13 months.
muru-D (co-founder) which was Telstra’s tech accelerator which invested in 200 businesses across Australia and South East Asia

About David Jones (host)

David Jones is also a product-obsessed founder whose last company, ThreatMetrix, exited in March 2018 for over $1B. His previous company exited to Surfcontrol (now Websense) and his current company is Pointzi.

Pointzi delivers a codeless SaaS Onboarding solution for Mobile and Web applications – the team can often be found around Fishburners. David is also a Founding Mentor at Startmate.

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For those of you who have never attended a Fireside Chat at Fishburners, here's a bit of context! As often as we can, we invite experts in the startup ecosystem to come and have informal chat with us about their learning experiences and throw them some burning questions.

Our $15 entry price is directed back into the Fishburners community and covers your pizza, beer, wine, and nonalcoholic beverages for the evening. The ticket booking fee will also be put toward Room to Read, which is a leading non-profit focused on girls' education and children's literacy in Asia and Africa.

If you're looking for inspiration to start a business, are keen to learn some startup tips, this is for you. It's a great event for current entrepreneurs or anyone interested in entrepreneurship who want to learn something new.

The event schedule for the evening is as follows:

• 5PM: Networking & drinks
• 5:30PM: Fireside chat Begins
• 6:30PM-7PM (approx.): Networking
• 7PM: Event concludes

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How to Find Us

Go directly up to Level 2 of the Sydney Startup Hub. Please walk towards the stairs and turn left to the events space.

About Fishburners

Fishburners is much more than a coworking space. We are a not for profit, passionate community of 300+ scalable tech startups that only exists thanks to our amazing sponsors - Google for Startups, UTS, Chartered Accountants, and Jobs for NSW. We are dedicated to inspiring and helping startups get started, grow, and succeed. Our goal is to make the hardest thing you’ve ever done easier!

We do this through our different memberships which provide the facilities, resources, learning and development, mentoring, and connections that you need for your idea to come to life and flourish. We also open our doors and host some of the largest, regular events in the Australian startup ecosystem, including our weekly lunchtime learning workshops, and Shark Tank-style, Friday night pitches. Member or not, you're welcome to attend and/or get involved! Any questions about memberships or events, please feel free to email events@fishburners.org.

**Please note photos may be taken during the event, if you wish to opt out please let one of our staff members know or email hannah@fishburners.org for any other concerns.

Contact the host of Nailing Your Product-Market Fit with Australia's Best Product Managers