Join us for an exclusive workshop tailored for those navigating the liquor industry, whether you're a newcomer or a seasoned player. Discover the local, regional, and national idiosyncrasies that suppliers must navigate to avoid wasting time and capital.

Led by industry expert Mr. Chris Baddock, with over 22 years of experience in suppliers, retailers, and wholesaler businesses, this workshop offers a unique perspective on the Australian liquor industry. Gain insights on entering the market and maintaining sustainable sales throughout the product lifecycle, from supplier brands to private label production. Chris, former CEO of Australian Liquor Marketers, brings his extensive sales, manufacturing, wholesale, and retail experience to the table, having worked across all drinks categories with industry giants like Lion & Woolworths.

This workshop is open to Liquor Manufacturers only (beer, wine, spirits and cider). The event is not open to consultants/marketing companies, wholesalers or distributors.

This workshop will be held at 10am to 12pm followed by a networking lunch to 1pm on Thursday 1 August at DPIRD Hillarys. Another session will be held on Wednesday 31 July at Margaret River Arts Centre, to book the session at Margaret River follow this link.

To ensure an interactive experience, this session is limited to a maximum of two people per business. Tickets are priced at $30 per person plus GST and booking fees.

There may be circumstances where the workshops need to be postponed or where there is a change in the venue at which the workshops are to be held. If this occurs, DPIRD shall advise participants of this as soon as possible.

If you have any questions, please email david.leevers@dpird.wa.gov.au