NCIFT New Professionals with Research Chef’s Association

Unless you’ve been asleep for the past five years, you’ve likely noticed one macronutrient outpacing the rest: protein. It’s everywhere—and everyone is talking about it.

But protein isn’t just a trend—it’s a predicament.

In this session, we’ll take a deeper look at what protein actually does for our bodies. As an equal-opportunity macronutrient, protein supports a wide range of needs—from GLP-1 users and post-menopausal women to gym-goers—while even transforming indulgences like Pop-Tarts into contenders for the “most important meal of the day.”

We’ll explore:

• What protein synthesis really is

• Recommended intake vs. current consumption

• Whether we’re getting enough—or ever truly can

• The protein leverage theory

If you’re on Team Protein (we are), you’ve probably noticed protein grams appearing everywhere—from restaurant menus and menu boards to apps like Sweetgreen—and soon, perhaps even the iPhone Health app.

With more Americans following a “protein diet” than any other, and 71% of consumers (per IFIC) naming protein as their top nutrient focus, the big question remains:
Will protein slow down—or keep flexing its muscle?