Neuromarketing combines principles of neuroscience and marketing that can provide valuable insights into consumer behaviour using various techniques to help your business grow:

Understanding consumer preferences to tailor marketing strategies
Optimising product packaging - branding
Enhancing advertising effectiveness
Improving website and user experience
Personalising marketing messages
Testing Product Concepts

By leveraging neuromarketing insights, businesses can improve marketing and create better targeted campaigns, create more engaging experiences that lead to business growth and customer satisfaction. Examples will include how this can be incorporated in Social Media and Ad campaigns as well as web design strategies.

Presented by Dr. Sam Ramakrishnan.

About Dr. Sathiya (Sam) Ramakrishnan

Dr. Sathiya (Sam) Ramakrishnan, a Neuroscientist trained at Harvard Medical School, USA, is passionate about understanding consumer behaviour and leveraging neuroscience to craft effective marketing strategies. With extensive experience in the field, Sam has earned a reputation for deep insights into the subconscious drivers behind consumer decision-making. Fascinated by the intersection of psychology and marketing, Sam recognises the power of human emotions in influencing consumer choices. Sam's consultancy firm empowers business owners with actionable insights derived from cutting-edge neuroscience research, helping them optimise their marketing strategies and achieve their business goals. In addition to consultancy work, Sam shares knowledge and insights with fellow marketers and entrepreneurs through content delivery, training, and workshops. The latest advancements in artificial intelligence inspire Sam to push the boundaries of neuromarketing to new frontiers. Known for the ability to translate complex scientific findings into simple, practical strategies, Sam consistently delivers tangible results for clients.

Eligibility Requirements

We encourage potential participants to review eligibility requirements before registering. Eligibility requirements include:

businesses with under 20 Full-Time Equivalent (FTE) employees
be a Queensland, Northern Territory or Western Australian-based business
hold an active Australian Business Number (ABN)

This workshop is presented as part of the Digital Solutions Program.
Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.