Ogilvy: The Death of the Doctor? Patient Power Driving Healthcare Transformation

Our health systems are under enormous strain.

Our doctors and healthcare workers are utterly exhausted. Governments are unable to do it all. Yet community expectations of all are higher than ever, and medicines, devices, and health interventions have the potential to deliver outcomes families once dreamed of.

And that is why the long-lived model of doctor at the centre of the healthcare experience can be no longer. With their workload, the chronic disease burden across the country, and the personalised care revolution upon us, our idea of the doctor-patient relationship must change.

The role of the doctor, as we once understood it, is dead – to be reborn again as a facilitator and trusted partner in an informed patient’s healthcare.

But the new world order - the informed patient - will only succeed if there is a collective effort to increase health literacy so that patients become more informed, more connected and more empowered; they become more intuitive when digesting health Information, they ask questions of their healthcare professional, they seek that second opinion.

This talk will explore the increasing need to redesign a healthcare system that is truly patient-minded. We will discuss the challenges and opportunities that come with shifting the focus from doctors to patients, and how a new system built with the patient experience and for the patient experience can improve outcomes and deliver a more sustainable healthcare system, with the workforce having maximum impact.

Speakers: 

- Rachel Stanton, Group MD, Ogilvy Health

- Nina East, Group Creative Director, Ogilvy Health 

- Harry Iles, Consumer Health Leader

- Dr Ben Bravery, Dr Ben Bravery, The Patient Doctor

- Matthew Britland​, Managing Director, Medwise Consulting & outgoing President of Medical Affairs Professionals of Australasia (MAPA)

For an invite to this session contact Richard Brett, richard.brett@ogilvy.com.au