One Roof Virtual Masterclass | How to Unlock the Potential of Partnerships for your Business
Event description
Unlock the potential of partnerships in your business with this workshop that takes you through the partnership lifecycle, demystifies partnership jargon, and provides practical guidance for creating purposeful partnerships aligned with your business values and objectives.
This masterclass will cover:
- Identify their assets and how to value them
- Ability to get creative with their assets, go beyond the logo and create long term partnerships
- Confidence in approaching prospective partnerships
- Understanding of how partnerships tie in with their overarching business strategy
About Sarina
Sarina Lowe is a Sponsorship and Partnership Specialist and the founder of consulting agency The Androsia Connection. With a passion for creating partnerships with purpose, Sarina has mastered the ability to help connect an organisation's partnership strategy with its business values and objectives. An experienced facilitator, Sarina guides her clients through the art of shifting sponsorships into partnerships that deliver return on investment, business value and strategic alignment. Prior to starting her own business, Sarina spent the best part of a decade working in sponsorship, creative marketing, major events, digital strategy and customer experience. She has held Commercial Partnership Manager roles at both Carlton and Essendon Football Clubs, RMIT University and she recently worked with the Event Experience team at the 2022 Australian Formula 1 Grand Prix. When she’s not promoting the power of purposeful partnerships, Sarina enjoys connecting with new people, especially as a mentor to women in business.