Unlock the potential of partnerships in your business with this workshop that takes you through the partnership lifecycle, demystifies partnership jargon, and provides practical guidance for creating purposeful partnerships aligned with your business values and objectives.

This masterclass will cover:

Identifying how partnerships tie in with your overall business strategy
How partnerships can support profit in your business
The concept of ‘going beyond the logo’ to create long term, on-going partnerships
Tips for creatively identify potential partnership assets within your business and how to value them
Creating confidence in approaching prospective partners
You’ve locked in the partnership, what happens next?

About Sarina
Sarina Lowe is a Sponsorship and Partnership Specialist and the founder of consulting agency The Androsia Connection. With a passion for creating partnerships with purpose, Sarina has mastered the ability to help connect an organisation's partnership strategy with its business values and objectives. An experienced facilitator, Sarina guides her clients through the art of shifting sponsorships into partnerships that deliver return on investment, business value and strategic alignment. She’s worked with a variety of clients including, La Trobe University, The Australian Grand Prix Corporation, Allknd, The Makers & Shakers Market and Women In Safety. Prior to starting her own business, Sarina spent the best part of a decade working in sponsorship, creative marketing, major events, digital strategy and customer experience. She has held Commercial Partnership Manager roles at both Carlton and Essendon Football Clubs, RMIT University and currently as Account Director at design studio, The Company You Keep. When she’s not promoting the power of purposeful partnerships, Sarina enjoys connecting with new people, especially as a mentor to women in business.