One Roof Virtual Masterclass | Story to Glory: Your Path to Googlicious Success With Business Awards and Breadcrumbs
Event description
Storytelling isn't just something done in books. It is a valuable skill for building your profile and your business profile.
Building a Googlicious profile is the art of being everywhere at once by strategically dropping storytelling breadcrumbs. This means creating a reputation for being helpful and solving problems. When you use tools like videos, awards, articles, and repurposed content on social media and your website, you're not just showcasing yourself; you're showing genuine interest in your audience and providing evidence of your skills, expertise and knowledge.
It's not just about making money or selling; it's about solving your audience's problems and making a positive impact on their lives. The catch is there's a fine line between selling and telling. If you're always selling, it becomes all about you. Understanding human psychology and how buying decisions are made is crucial. We like to think we make logical decisions, but emotions often lead the way. That's where storytelling becomes a powerful tool in building your profile. Your audience doesn't want to be sold to. They want to know you care about them. Every piece of content you create is like a breadcrumb. These breadcrumbs serve as reminders, creating emotional connections and helping your audience remember you when it's time to make a decision. It's not about instant results, but about building a lasting relationship. This masterclass will cover how to connect with stories and how to leverage every oppoirtnity that comes your way to be more visible.
About Annette
An award-winning entrepreneur, Annette uses her 30-plus years as a news journalist and writer to deep dive into people’s stories, capturing the heart of what they do like a poetic ninja. Armed with the wisdom of a sage, she understands the mystical power of connecting with an audience through authentic, credible, and downright compelling content. With a background in corporate communications, where she navigated the jungles of some of Queensland's biggest not-for-profit organisations, Annette brings a strategic approach to building online profiles—sprinkling breadcrumbs of valuable and insightful content that create a presence so magnetic, it makes magnets jealous.