Free online masterclass: Getting Retail Ready, with Craft Victoria

Get your creative endeavours ready for retail success with Craft Victoria. Learn how to build successful relationships with retailers, as well as the key considerations on how to develop a range that will meet a ready market, with all the inside tips along the way.  

This session will look at the practical tips on:

How to best get your work out there
The best way to approach potential stockists
Setting wholesale pricing and GST
Developing a commercially successful collection.

About your hosts:

Craft Victoria is a leading centre for contemporary craft and design. For more than 50 years, Craft has been providing a platform for over a thousand Australian makers, artists and designers to push the boundaries of material practices and drive innovation. Craft's exhibition program and Maker Showcase highlight handmade works that feature artistic vision, technical excellence, and material exploration.

Sarah Kelk is the Commercial and Creative Manager at Craft Victoria. With nearly two decades of specialised retail experience in the arts, Sarah is passionate about finding practical and creative pathways to sustainable commercial success for artists and makers. 

Cristal Johnson is the Retail and Creative Assistant Manager at Craft Victoria. With extensive experience working with arts organisations in creative customer service roles, Cristal has a keen interest in connecting the community with unique, handmade artworks.

About The Finders Keepers

The Finders Keepers are champions of creativity and curators of Australia's most loved design market.

We’re proud to support thousands of small, independent creative businesses in Australia. Through our markets, events and small biz resources, we work to empower makers and creatives all over Australia to make a living doing what they love.

The Finders Keepers events are where communities come together to shop, explore and discover the very best from designers, makers and entrepreneurs in our country. Check out our upcoming Food Market in Melbourne, 22-23 March as part of the Melbourne Food and Wine Festival, and our full calendar of 2025 design market events in Sydney and Melbourne.

Contact the host of Online Masterclass: Getting Retail Ready, with Craft Victoria