Following a collaborative approach from Industry, Government, Australia Post and Key Stakeholders the VMA will lead the trans-Tasman project focussing on how Aussies and Kiwis use their letterboxes and the print they receive within it – from letters to bills, statements to catalogues, magazines to flyers. The program, Open Up to Mail, will build quantitative metrics and qualitative responses developed from focus groups and consumer surveying. Research content will be developed and shared with Government, Brands, Retailers and Key Stakeholders, providing insights into the role of the Letterbox across societal balances and consumer trends through regular industry insight events being hosted across Melbourne and Sydney with livestreaming to other States and Territories.

Open Up to Mail will explore the views of cyber-security and digital scam concerns to personal information, the usefulness of catalogues and magazine advertisement through letterbox distribution, consumer sentiment to switch off from digital, and the societal balance the Letterbox plays across Australia and New Zealand.

Join us via livestream at the second Insight Session as the Visual Media Association (VMA) explores the campaign and hear about the research available to you at www.openuptomail.com.au

EVENT DETAILS
When: Thursday 26 September 2024 | 8:00am - 10:00am AEST
Livestream: Viewing link sent prior to event commencement

SPEAKERS
Kellie Northwood, CEO, Visual Media Association
Kevin Perry, Head of Customer Experience and Personalisation, CX & Data, IVE Group
Rebekah Yock, Director, Head of Qual, The Source
Matt Swinson, Managing Director, The Source