Open Up to Mail - Insight Session #1

Following a collaborative approach from Industry, Government, Australia Post and Key Stakeholders the VMA will lead the trans-Tasman project focussing on how Aussies and Kiwis use their letterboxes and the print they receive within it – from letters to bills, statements to catalogues, magazines to flyers. The program, Open Up to Mail, will build quantitative metrics and qualitative responses developed from focus groups and consumer surveying. Research content will be developed and shared with Government, Brands, Retailers and Key Stakeholders, providing insights into the role of the Letterbox across societal balances and consumer trends through regular industry insight events being hosted across Melbourne and Sydney with livestreaming to other States and Territories.

Open Up to Mail will explore the views of cyber-security and digital scam concerns to personal information, the usefulness of catalogues and magazine advertisement through letterbox distribution, consumer sentiment to switch off from digital, and the societal balance the Letterbox plays across Australia and New Zealand.

Join us in person or via livestream at the first Insight Session as the Visual Media Association (VMA) launches the new campaign and hear about the research available to you at www.openuptomail.com.au and how to use it. 

EVENT DETAILS
When: Wednesday 28 August 2024 | 8:00am - 10:00am AEST
Venue: Melbourne Museum Theatre
Location: 11 Nicholson St, Carlton VIC 3053
Livestream: Viewing link sent prior to event commencement

SPEAKERS
Kellie Northwood, Chief Executive Officer, Visual Media Association
Kellie is the Chief Executive Officer, Visual Media Association and a strong advocate for the effectiveness and sustainability of media channels that deliver results. She has held several senior executive roles concurrently as the Chief Executive Officer of the Australasian Catalogue Association, Australasian Paper Industry Association, The Real Media Collective NZ, and Executive Director of TSA Limited. She sits on international Committees, across the United Kingdom, Europe and North America.

Rebekah Yock, Director, The Source
The Source is a fast growing innovative research agency across the retail and brand landscape in Australia and New Zealand. Bringing unique insights and approaches to research across consumer media trends. From media currency to consumer behaviours, The Source is committed to drilling into the hearts and minds beyond the numbers to deliver the stories that bring research alive. With a fresh and enriched approach to research, The Source drives value for marketing investment. With offices across the United Kingdom and Australasia, and over twenty years’ experience, the team is committed to intelligent research and insight development.