Series 1 | WORKSHOP 2

Every successful business starts with understanding its customers. Without a clear picture of who they are and why they choose your products or services, you risk missing out on valuable opportunities in the market.

This engaging workshop helps you develop a customer-centric mindset, equipping you with tools and strategies to identify your ideal customer, define the unique value your business provides, and effectively communicate and deliver that value. By understanding the customer journey and aligning your offerings, you'll learn how to create sustainable revenue streams that fuel long-term success.

What You’ll Learn:

✔ Market Segmentation: Explore different ways to segment your market and target your ideal audience effectively.

✔ Value Proposition Design: Define the unique value you offer to each market segment and understand what sets you apart.

✔ Communication and Sales Channels: Learn how to effectively reach, inform, and convert your customers.

✔ Revenue Stream Monetisation: Identify and maximise revenue opportunities aligned with your business goals.

Who Should Attend?

This session is perfect for entrepreneurs, business owners, and teams looking to sharpen their customer focus, refine their offerings, and unlock untapped market opportunities.

Leave this workshop with actionable insights and strategies that ensure your business is ready to seize every opportunity that knocks!

This workshop is part of a series, attend 1 or attend all. The workshops are held regularly on Saturday mornings, in person, at our King St office or you can join us virtually through the online classroom. Covering topics relevant to owning and operating a small business, these group sessions will enarmour you with additional knowledge that can be applied to your business. This is also an opportunity to network with others, on the same journey as you.

This event will be delivered by The Business Centre, an approved independent provider for Service NSW Business Connect.