Google Business Profiles & AI: Get Found Without Being Technical

*Previously titled: "Optimising Your Google Business Listing"

AI tools like Google, ChatGPT and Gemini are changing how customers find local businesses.

The good news? You don’t need to understand AI or be good at tech to keep up.

In this practical, plain-English workshop, you’ll learn how to use your Google Maps (Google Business Profile) to help customers and AI tools confidently find and recommend your business.

This session focuses on clarity, trust and visibility, not jargon or complicated SEO tactics.

Who this workshop is for

This workshop is ideal for:

Small business owners and sole traders
Anyone curious about AI
Businesses that rely on local or service-based customers
People who want more visibility without ads or constant content creation

What you’ll learn

By the end of this session, you’ll understand:

Why Google Maps now matters more than your website for local discovery
How AI tools decide which businesses to recommend
What makes a Google Maps listing “AI-ready”
How to improve your visibility using simple, practical steps

What we’ll cover

Why Google Maps is a key trust signal for AI
The difference between traditional SEO and AI optimisation
How to clearly explain what your business does so AI understands it
Categories, services and locations that actually help you get found
Reviews, photos and Q&A and why they matter more than ever
Simple ways to stay active without spending lots of time
A practical checklist you can use after the workshop

What you’ll walk away with

Confidence that you’re doing the right things for AI search
Clear next steps you can implement immediately
A stronger, more trustworthy Google Maps listing
Less confusion about AI and more clarity about what actually matters

Presenter: Liz Haselgrove
Duration: 2 hours

About the Presenter:
Liz first began studying Business at age 16 when she did her National Diploma, and then went on to get her BA(Hons) in Business in Cambridge, UK. After working in the ‘corporate’ world (mainly investment banking) for over a decade she started working with small businesses and solo-entrepreneurs, helping them to make their business successful.

In 2010 she opened her first shop in SW London and then moved to Australia in 2015. Since then, she has helped thousands of small businesses to get started, and to be successful. She lives her core values of integrity, honesty, innovation, kindness and passion. Liz’s super-power is taking her vast knowledge of marketing, websites and strategy to pick the right solution for each business.

This workshop is presented as part of the Digital Solutions Program.
Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.

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