Optimising Your Google Business Listing - Online

Don’t spend thousands of dollars on the ever-elusive SEO (i.e. how to show up in a Google search). Instead, make the most of your Google Maps listing!

Many businesses simply add their basic details (website, location and logo) to their Google Maps listing, but there is so much more that you can do with this powerhouse marketing tool to attract your audience and stand out from the crowd. The first half of this workshop will go through how it all works and the options available, then the second half will be an opportunity for you to create and populate your listing with the help and input of the presenter and group.

This workshop will cover:

• Getting started; filling out your business’ details, getting your listing live and managing your location if you work from home.
• Business Description and Information
• Services, Products and Prices
• Service (aka search) areas
• Photos and videos
• Updates – posts, offers and events
• Reviews
• Questions & Answers
• Basic SEO techniques you can apply to your Google My Business listing to increase your presence in your local area

Presenter: Liz Haselgrove
Duration: 2.5 hours

About the Presenter:

Liz first began studying Business at age 16 when she did her National Diploma, and then went on to get her BA(Hons) in Business in Cambridge, UK. After working in the ‘corporate’ world (mainly investment banking) for over a decade she started working with small businesses and solo-entrepreneurs, helping them to make their business successful. 

In 2010 she opened her first shop in SW London and then moved to Australia in 2015. Since then, she has helped thousands of small businesses to get started, and to be successful. She lives her core values of integrity, honesty, innovation, kindness and passion. Liz’s super-power is taking her vast knowledge of marketing, websites and strategy to pick the right solution for each business. 

This workshop is presented as part of the Digital Solutions Program.