Get Found Online: Organic SEO for Tourism Businesses

Hawkesbury Tourism Webinar Series | Live Online Webinar

Presented by Hawkesbury Tourism Collaborative & Hawkesbury Women in Business

Is your tourism business showing up when potential visitors search online for places to stay, things to do and experiences to enjoy?

In an increasingly competitive tourism landscape, being visible online is essential. But understanding how to improve your Google rankings, attract more website visitors and build an effective online presence without spending money on advertising can feel overwhelming.

Join Amy Simpson from Hike Marketing for a practical webinar exploring how tourism operators can use Search Engine Optimisation (SEO) and organic digital marketing strategies to increase their visibility, reach potential customers and encourage more visitors to discover their business.

Amy will share practical insights into how search engines work, why SEO matters for tourism businesses and the simple steps operators can take to strengthen their digital presence and attract visitors organically.

What we'll cover

Understanding SEO for tourism: How search engines work and why appearing in relevant Google searches matters for tourism and hospitality businesses.
Getting found by potential visitors: How to identify the keywords and search terms travellers use when researching destinations, accommodation and experiences.
Improving your website's visibility: Practical ways to optimise your website and content to help your business appear in search results.
Making the most of local SEO: Understanding how Google Business Profiles, local searches and online listings can help visitors find your business.
Creating content that attracts visitors: How useful, relevant website content can support organic traffic and help position your business as part of the visitor experience.
Building visibility without paid advertising: Simple, sustainable strategies to strengthen your online presence without relying on a large marketing budget.
Questions and discussion: An opportunity to ask questions and explore how SEO strategies could work for your own tourism business.

Event details

Date: Tuesday, 10th November 2026
Time: 6.30pm - 7.30pm
Location: Online – Live Webinar
Guest Speaker: Amy Simpson, Hike Marketing
Tickets: $20 per person

Who should attend?

This webinar is designed for accommodation providers, attractions, hospitality businesses, tour and experience operators, and anyone involved in the Hawkesbury tourism and visitor economy.

Whether you're launching a new tourism business, managing an established operation or simply looking for ways to attract more visitors, this session will provide practical insights into how SEO can improve your online visibility and help customers discover what you have to offer.

No advanced marketing or technical knowledge is required.

Why attend?

For just $20, discover how to make your tourism business easier to find online, reach people actively searching for experiences in the region and build an organic digital presence that supports long-term business growth.

With more travellers researching and planning their experiences online, understanding how to position your business in search results is an important part of staying competitive and making the most of opportunities within the visitor economy.

Secure your ticket and discover how organic SEO can help more visitors find, explore and choose your tourism business.

Contact the host of Organic Visibility | Hawkesbury Tourism Webinar Series | Live Online Webinar

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