The Collaboration Effect

The Collaboration Effect

When smart media meets great creative.

Great campaigns don’t happen in silos. They happen when the right people come together early, when strategy, media, creative and clients are in the room shaping ideas from start to finish. That’s where work stops blending in and starts standing out.

Our latest Commune, The Collaboration Effect, will explore how smart media and great creative multiply each other’s impact when aligned with context.

Kicking things off, Dan Krigstein, Director of The Growth Intelligence Centre & The Growth Distillery, will share powerful insights into how brands can grow in a time of polycrisis, what happens when creativity and media truly connect, and why context is often the missing multiplier.

Following the keynote, a panel of leaders from across the industry will open the conversation from every angle - client, creative, strategy and media - to uncover what it really takes to create campaigns that cut through.

Meet the Panel

• René Migliore: PADC Patron and Managing Director, 303 MullenLowe

• Dan Krigstein: Director, The Growth Intelligence Centre and The Growth Distillery

• Vici Richardson: Head of Brand and Growth, HBF Health

• Paige English: Head of Perth, Initiative

• Dav Tabeshfar: Creative Director

All tickets include Lawson Flats nibbles and drinks, so you can eat, drink and learn while connecting with the industry. Tickets are $25 for members and $40 for non-members. Whether you are a creative, strategist, client or media professional, this is your chance to sharpen your perspective and leave with ideas that come from collaboration. After the session, join us upstairs for this month’s PADC-U-There drinks and connect with the industry over a drink or two.

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