Personalisation vs. Data Privacy

In today's data-driven world, how can businesses deliver personalised experiences without compromising customer privacy? 

You’re invited to Aquent Australia’s ‘Humans in Analytics’ workshop, Personalisation vs Data Privacy, on Thursday 7th November in Melbourne. 

This in-person, interactive workshop will be facilitated by Amish Goel, Global Head of Digital Insights & Data Privacy at Aesop, and hosted by Jimmy Sutton, Marketing & Analytics Talent Agent at Aquent Australia.

Learn how to strike a delicate balance between personalisation and privacy, build effective personalisation strategies, and navigate complex privacy laws—all whilst respecting the critical importance of customer consent and their privacy. 

Aquent’s interactive workshop will focus on:

• Balancing personalisation and privacy: Understand the importance of using customer data responsibly to deliver personalised experiences within privacy limits.
• Building effective personalisation strategies: Learn how to create data strategies that boost customer engagement and drive business results, keeping privacy in mind.
• Navigating privacy laws: Get up to speed on major privacy regulations like GDPR and CCPA and learn how they impact your data-driven efforts.
• Ethics and trust in data usage: Discover why ethical data practices are crucial for building and maintaining customer trust in an era of heightened data privacy concerns.
• Implementing privacy by design: Explore practical tips for embedding privacy considerations into product development from the beginning and ensuring data privacy requirements throughout.
• Learning from real-world examples: Hear about successes and failures from companies that have faced the personalisation vs. privacy challenges and take away best practices to apply in your own work.
• Looking ahead at trends in personalisation and privacy: Stay informed on emerging trends in AI and machine learning and see how they’re shaping the future of personalisation and privacy.

What’s in it for you:
The valuable insights you’ll learn in this workshop will give you a solid foundation to navigate the complexities of personalisation and privacy, helping you drive business success while maintaining your customers’ trust.

This workshop is restricted to 30 attendees only. Don't miss this exclusive opportunity to gain valuable insights and network with like-minded professionals. Register now to secure your spot.

When and where:
🗓️ Thursday, 7th November
⏰ 5:30 - 7:30 pm
📍 WeWork, Level 22, 120 Spencer Street, Melbourne

Agenda:
🍹 5:30 pm: Networking, drinks, and pizza
🕕 6–7 pm: Interactive workshop
🤝 7–7:30 pm: Further networking opportunities

We hope to see you there!

Our speaker:
Amish Goel, Global Head of Digital Insights & Data Privacy at Aesop.

Amish is a data strategist and business insights expert with a decade of proven success. Currently the Global Head of Digital Insights and Data Privacy at Aesop, he specialises in data strategy, management, and deriving actionable insights to propel business growth. Throughout his career, he has developed and optimised customer experience strategies, fostering stakeholder engagement, and implementing innovative solutions such as customer journey tracking tools and data-driven customer engagement strategies.

He is deeply passionate about continuously enhancing customer experiences and, through data analytics and actionable insights, further optimising and refining them

Connect with Amish on Linkedin.