BWA Perth: Business Building & Connect: Trade Marks 101 – Protect the Most Valuable Assets of your Business

Join Business Women Australia members and guests in Perth’s CBD for a unique experience designed for female founders, entrepreneurs, start-up leaders, small business owners, corporate executives, and their professional advisers. This event, hosted by Trade Mark Lawyer, Cheryl Hrvoj of Davies Collison Cave (DCC), with special guest Stacey Payrits, Partner at LG Accounting Solutions, offers practical guidance on identifying and protecting trade marks and brands—some of your business’s most valuable assets—to help your business gain a competitive edge and grow with confidence.

Cheryl will provide valuable insights to help your business:

Safeguard its trade marks, product names, and logos.
Deter competitors from infringing on its IP.
Enhance business valuation.
Attract investment and funding.
Protect IP in the digital space.
Avoid common pitfalls in trade mark protection.

Kicking off the discussion, Stacey will offer guidance on selecting the ideal business structure to set your business up for lasting success.

In true BWA spirit, the event will open with a networking session, feature exciting door prizes and a massive hamper giveaway featuring products from the BWA community, and then end an interactive Q&A panel session.

Event Highlights:

Network with Talented Entrepreneurs, Executives and Professionals
Enjoy Giveaways & Door Prizes, Drinks and Nibbles
Gain Valuable Knowledge to Propel and Protect Your Business and its Brands

Why Intellectual Property Matters to your Business

Intellectual property (IP), in particular, trade marks are vital for the survival and scaling of your business because they protect the goodwill and reputation of your business. Protecting them creates a solid foundation for growth. Hear the experiences of businesses who have achieved the best outcomes across the key elements of competitive strength:

Brand Recognition and Trust: Trade marks safeguard brand identity, allowing customers to recognise and trust a business.

Competitive Advantage: IP rights provide exclusivity, positioning your business uniquely in a competitive landscape.

Attracting Investors and Partnerships: IP assets demonstrate value, attracting investors and partners by showcasing competitive strength.

Revenue Streams: IP can create additional income through licensing, franchising, or selling IP rights. This added revenue can support scaling by funding growth initiatives or expanding reach without direct operational costs.

Mitigating Legal Risks: Protecting trade marks early helps prevent costly legal battles that can arise from trade mark infringements. As a business scales, safeguarding IP is crucial to avoid brand dilution and unauthorised use.

Don’t miss this chance to gain expert insights, connect with a vibrant community of leading women in business, and build a strong foundation for your business’s growth and success. Spaces are limited, so reserve your spot today!

Special thanks to Cheryl and the DCC team, and Stacey and the LGAS team for making this event possible.

Meet Our Presenters:

About Cheryl Hrvoj

With extensive expertise in trademark law and IP disputes, Cheryl Hrvoj, Trade Mark Lawyer at DCC, is dedicated to helping businesses clear, register, and protect their brands. She’ll share her insights into scaling and protecting your business in Australia and beyond.

Cheryl’s impressive background includes in-house counsel experience for a major Australian telecommunications company, plus regular workshops on online branding issues. A top graduate of the University of Melbourne’s Master of Intellectual Property Law program, Cheryl’s guidance is invaluable for any business owner.

About Stacey Payrits

Stacey is a Partner at LG Accounting Solutions, where she has flourished since joining as a graduate accountant in 2013. With a Bachelor of Commerce from Murdoch University and Chartered Accountant credentials earned in 2017, Stacey has steadily ascended to her current role after five years as a senior accountant. Her expertise spans Self-Managed Superannuation Funds, overseeing LG Accounting Solutions' Superannuation team for the past seven years. Stacey's dedication extends to supporting primary producers, drawn to the unique challenges facing farmers. Her passion for estate and succession planning has grown from this experience, guiding clients to ensure seamless transitions of their hard-earned legacies to the next generation. Stacey thrives on supporting business owners, inspiring success, and tackling challenges, firmly believing that collaborative efforts lead to mutual success and growth through strengthened client relationships.

ABOUT BUSINESS WOMEN AUSTRALIA:

BWA brings together business women from all sectors, industries and states;

Business owners and entrepreneurs
Executives and managers
Professionals
Women on boards
Emerging leaders
Women who desire growth and high level connections

Business Women Australia is focused on key areas of development;

Leadership
Business Improvement
Personal & Professional Growth
Connections & Friendship