Pitch Perfect: The Designers Guide to Getting Media Coverage: DIA Online CPD

Getting your design work featured in media isn't just about having great work—it's about knowing how to present it in a way that editors can't ignore. But for many designers, pitching to media feels like shouting into the void.

Join Dr Nathan James Crane, award-winning writer and luxury strategist, for an insider's guide to getting your work published. With his unique perspective as both a published design writer for prestigious publications like Artichoke, The Adelaide Review, and LUXURY, and as a practicing designer, Nathan understands both sides of the editorial equation.

In this practical session, you'll discover:

• What editors are really looking for (and why most pitches miss the mark)

• How to craft a story angle that transforms your project from "nice work" to "must publish"

• The anatomy of a pitch that gets opened, read, and acted upon

• Timing, follow-up, and building relationships with editorial teams

• Common pitching mistakes that kill your chances before you start

• How to position your work within broader cultural and design conversations

Nathan will share real examples from his editorial experience, revealing what makes certain submissions irresistible and others instantly forgettable. Whether you're looking to build your profile, attract new clients, or simply get the recognition your work deserves, this session will give you the tools to cut through the noise.

This isn't about generic PR advice—it's about understanding the specific mindset of design media and crafting pitches that speak directly to what they need. By the end, you'll have a clear roadmap for turning your best projects into published features.

Perfect for designers, architects, and creative professionals ready to step out of the shadows and into the spotlight.

Dr Nathan James Crane is a multi-disciplinary creative and design strategist. With over 15 years of experience in the industry, he has cultivated a deep appreciation for the transformative power of good design and its ability to bring joy to others.

Currently serving as Chair of the SA/NT State Council, where he actively contributes to shaping the future of design education and practice nationwide, he is also a proud member of the National Advisory Committee for the Design Institute of Australia.

Additionally, Nathan is the Board Chair for the South Australian Fashion Industry Association (SAFIA), dedicated to championing innovation and excellence in the local fashion community.

Nathan’s work explores how brands, creatives, and institutions can cultivate deep emotional connections, crafting experiences that are profoundly personal, symbolically rich, and intellectually engaging.

He has been an active design commentator since 2013 - and seeing a need in the market – founded a media relations business, Minutia, to help connect creative businesses with the wider media landscape, drawing upon his years of experience in the media and publishing industry.

An award-winning writer and editor, Nathan's writing has been featured in publications such as Artichoke, The Adelaide Review, and LUXURY, where he explores the intersection of design, culture, and lifestyle. He also lends his expertise as a regular guest judge for design industry awards programs, contributing to the recognition and celebration of excellence in the field.

He holds a PhD in Design, a Masters of Education and studies in luxury business management, entrepreneurship and communications, equipping him with a comprehensive understanding of both the creative and commercial dimensions of creative industries.

As part of the DIA’s Accredited Designer program, we offer Continuing Professional Development (CPD) through our learning resources. CPD is most effective if undertaken continuously to ensure a currency of skills and knowledge. Attendance at this event is worth 2 CPD points.

DIA events are presented with the support of our Community Partner Clipsal.